Andy Murray’s AMC brand Signs New Kit Deal With Tennis Scotland

Sir Andy Murray’s AMC clothing brand has entered a three-year partnership deal with Tennis Scotland.

AMC, the brand created by Sir Andy Murray and Castore, will become Tennis Scotland’s official apparel partner, including the GB National Tennis Academy at the University of Stirling.

It means the next generation of tennis players in Scotland will wear AMC and the brand will provide bespoke kit for the wider Tennis Scotland coaching team and staff.

The deal is part of Tennis Scotland’s commitment to growing commercial partnerships with high-profile brands and to “providing a legacy for the achievements of Sir Andy Murray”.

Sir Andy said: “I am proud to be able to bring AMC and Tennis Scotland together. We’ve spent a lot of time creating and designing a premium range of tennis apparel, and I am excited to be sharing it with the tennis family in Scotland.

We intend to support grassroots through the partnership and hopefully inspire more people to take up the sport.”

Blane Dodds, Tennis Scotland chief executive, said: “This announcement is a proud moment for Tennis Scotland.

Andy has put Scotland on the world stage and it is hugely exciting for our next generation of aspiring players to be able to wear his AMC brand.

“We know many of our young players see Andy as a role model and his involvement with AMC is something we look forward to supporting in Scotland over the next three years. It is the start of an exciting year ahead for Tennis Scotland following more increases in participation and club membership, harnessing the talent within the performance programmes and increasing indoor provision.”