NAOMI OSAKA DOESN’T NEED DESIGNER DENIM

Naomi Osaka, tennis champ and activist, is just like us far-less-athletic schmucks in so many ways: she watches Naruto. She struggles to protect her skin. And she wears Levi’s most popular jeans, the 501.

She’s far from the only famous fan of the everyman cut, of course, and a star-studded celeb collective has aligned to commemorate the yearly 501 celebration, hosted by Levi’s every May 20.

Hailey Bieber, Jaden Smith, Marcus Rashford, Emma Chamberlain, Barbie Ferreira, and Shai Gilgeous-Alexander are all joining Osaka in lionizing the legendary jeans. What other brand can boast a flagship product equally beloved by the ultra-famous and dads across the globe?

Looking at photos of the well-to-do is fine and all, but what do we get out from the festivities? Glad you asked — Levi’s is dishing out some exclusive drops to make the most of the big day, including

some ultra-limited Japanese-made 501s, complete with selvedge finishing and Japanese text, and a collaboration with Verdy’s super hot Wasted Youth imprint, which will remix the 501 with embroidered imagery and an exclusive back patch.